Date: December 2017

Client: Plan B Dessertery

Work done: Launch photography for branch, PR

Preview Link: https://www.inyourpocket.com/johannesburg/plan-b-dessertery_152801v

Category: Photography, Influencer & Public Relations

Plan B is a chain of dessert eateries that were founded in Durban and opened their first franchise in Johannesburg in December 2017.

MediaRight was responsible for a photo shoot of the new store, as well as the public relations and influencer marketing campaign behind the store. We created press-friendly content that was distributed to food and lifestyle media, as well as social-ready elements such as gifs to influencers.

Media and influencers were invited to experience the store on their own terms and were each given a voucher to visit whenever they chose. The store was featured across a variety of media and was also included as a business to watch in the Sunday Times.