Date: December 2017
Client: Plan B Dessertery
Work done: Launch photography for branch, PR
Preview Link: https://www.inyourpocket.com/johannesburg/plan-b-dessertery_152801v
Category: Photography, Influencer & Public Relations
Plan B is a chain of dessert eateries that were founded in Durban and opened their first franchise in Johannesburg in December 2017.
MediaRight was responsible for a photo shoot of the new store, as well as the public relations and influencer marketing campaign behind the store. We created press-friendly content that was distributed to food and lifestyle media, as well as social-ready elements such as gifs to influencers.
Media and influencers were invited to experience the store on their own terms and were each given a voucher to visit whenever they chose. The store was featured across a variety of media and was also included as a business to watch in the Sunday Times.